• Proximity: this is about using visual space to show different relationships within content. Related items should be grouped together.

• White space: it is important to have white space in every composition. These are the areas to breath where no design elements in.

• Alignment: a navigation through various visual elements is needed.

• Contrast: make use of graphics and key brand elements such as colors, shapes, etc.

• Repetition: this is a key aspect for a consistent look and feel throughout various materials.

• Margin: free surfaces in the layout.

• Columns: column grid helps you to organise the design elements.

• Rows: defines where typography is placed on an application.

• Gutter: space between columns.

Front cover page: The factsheet cover page is to be solely used to display the title of the Factsheet and graphic element (artwork). The cover artwork should represent one or a combination of: 1) abstract representation of an OSCE activity, 2) work of the OSCE staff on the ground 3) a host country landmark or local aspect of the field operation.

Layout: The factsheet template is based on a 4-column layout. Depending on the length of the text, the size of the photos and texts should be adjusted to preserve the 4-column layout.

Color scheme: The factsheet is based on a two color scheme (primary and accent color) in addition to the black color for body text.